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Colors

The color palette helps to express Masterpiece’s identity consistently across all communications. The main colors for Masterpiece are Inky Black and White. There are secondary colors of Neon Pink and Electric Blue, plus tertiary colors that are lighter and darker shades of Electric Blue.

Main colors

Inky Black & white are the main brand colors for Masterpiece Tattoo Family. This gives layouts a simple, monochrome base from which images of each tattoo artist’s work can shine. These two colours are used most for solid backgrounds and for typography.

Inky Black
  • HEX #000814
  • RGB 0, 8, 20
  • CMYK 80,70,60,80
White
  • HEX #ffffff
  • RGB 255, 255, 255

Secondary colors

Neon Pink & Electric Blue are used as highlight colours and are used much less often than the main colors. Both secondary colors can be used for backgrounds and typography but care should be given to prioritise the main colors if possible.

Neon Pink
  • HEX #ff63d5
  • RGB 255, 99, 213
  • CMYK 0,70,0,0
Electric Blue
  • HEX #00ebff
  • RGB 0, 235, 255
  • CMYK 52,0,13,0

Tertiary colors

The four shades of Teal Blue are used to add depth and richness to layouts and to complement the main and secondary colors. These colours can be used for backgrounds but not for typography.

Teal Blue 1
  • HEX #addbd6
  • RGB 173, 219, 214
  • CMYK 31,01,17,00
Teal Blue 2
  • HEX #3db7b1
  • RGB 61, 183, 177
  • CMYK 69,04,36,00
Teal Blue 3
  • HEX #037f82
  • RGB 3, 127, 130
  • CMYK 86,32,47,08
Teal Blue 4
  • HEX #023f3f
  • RGB 2, 63, 63
  • CMYK 91,54,63,49
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