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Typography

Storytelling is crucial to expressing Masterpiece’s unique culture. The words we use must also be carefully conveyed using typography that conveys our vibrant and eclectic family of tattoo artists.

Gradient Gothic

We have chosen Gradient Gothic as our primary headline typeface, which has the uniform strokes of a humanist sans serif but with sharp serifs added that convey the finesse of a skilled hand at work. Rather than striving for uniformity the designer of Gradient Gothic, Matyáš Machat, chose to emphasise the diversity of individual letters. All the better to express Masterpiece and its family of artists.

The uniform strokes of Gradient Gothic are a natural complement to those of the Masterpiece logo. The font is used in the Medium weight only and is intended as a headline font for large, bold headlines and statements.

Gradient Gothic set 01

Gradient Gothic contains an extensive set of ligatures that should be implemented whenever possible.

Gradient Gothic ligatures 01

How we use Gradient Gothic

Gradient Gothic is used for bold and expressive headlines and short statements. These headlines should be short and snappy so they can appear as large as possible within each layout.

Headline example 01
Headline example 02
Headline example 03
Headline example 04

Agrandir Wide Bold, Bold & Regular

Agrandir Wide Bold, Bold and Regular are used as our text fonts. Agrandir Wide Bold is used in caps only and is for shorter texts. It’s the font we use for the Tattoo Family logotype and is also used for short informational texts, the web url, etc. Agrandir Bold & Regular are used for all other, longer texts.

Agrandir sets 01

Fallback system font

If our chosen brand fonts cannot be implemented, e.g. because of technical limitations, etc, the fallback font we use is Arial Bold.

Arial Bold set 01
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